FPD x Google Summit

Ignite Your Digital Strategy with the Power of Google Ads & SEO

June 21, 2024, 13:00
Google HQ, Mapletree Business City

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REGISTER

Rev Up Your Marketing Engines at the FPD x Google Summit!

This June, it's full throttle ahead at Google HQ. Get ready for a turbocharged afternoon diving into the latest in Google Ads and SEO with industry pros. Buckle up – it's going to be a wild ride! 

Why Attend?

  • Discover: Get the inside scoop on the latest and greatest in Google.
  • Network: Skip the superficial card exchanges and form real connections with industry movers and shakers.
  • Supercharge: Insights and practical strategies that will take your marketing game to new heights.

Speakers

Panel: SEO Foundations

HS-FPDxGoogle_HeatherAng

Heather is an experienced marketing professional with a wealth of experience in the energy, telecommunication, and media industries. With a deep understanding of the local market, she is able to build strong partnerships, create brand narrative that resonates and drive business growth. Her expertise has earned her the recognition of Marketing Leader of the Year (Silver) in the Marketing Excellence Awards 2022.

HS-FPDxGoogle_SarinNair

Sarin is a marketing and digital experience enthusiast. He has successfully served in leadership positions in marketing with over 20 years of experience across various countries in Asia Pacific.

As the Regional Marketing Communications Director for DHL Express, he is responsible for driving the Commercial Marketing Strategy, Digital Marketing Leadership, Sponsorships, Partnerships & Brand across 23 countries in Asia Pacific.

HS-FPDxGoogle_Tim Suolo

Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs – an industry leading SEO tool, powered by big data. His data research studies in the field of SEO were cited by thousands of online publications including Inc, Techcrunch and Venturebeat and he has spoken at some of the largest marketing conferences around the globe.

HS-FPDxGoogle_Asad Khan

With over 13 years of experience in digital marketing, Asad has honed his expertise in data-driven SEO consulting with a focus on search, content, and UI/UX. His innovative strategies, approach to omnichannel optimisation and leadership in building strong teams and streamlining processes have helped brands become industry leaders on search.

Panel: Future of E-commerce

HS-FPDxGoogle_Minn Yang

Minn is Assistant Vice President of Marketing at JustCo, Asia's preferred coworking brand. He leads the company's digital marketing agenda to develop and execute online and automated initiatives driving brand awareness, lead generation and business growth. With experience in both B2C and B2B, Minn has worked across diverse industries and is now part of the team that built JustCo's e-commerce capability.

HS-FPDxGoogle_Low Cher Hao

Cher Hao is the Director of SME and Growth for Airwallex in Singapore. In this role, Cher Hao oversees the commercial team in Singapore, which is focused on helping Southeast Asian businesses leverage fintech solutions to expand internationally. 

Prior to Airwallex, Cher Hao was Director at Mastercard and held roles at SEEK, iflix, and Accenture. 

HS-FPDxGoogle_Calvin Yu

With over 12 years of experience, Calvin has extensive experience in digital strategy for building brand presence and driving online eCommerce growth in the competitive online landscape.
 
Currently, Calvin is the Senior Manager, Digital & eCommerce for Consumer Audio, in Harman Asia Pacific for some of the most iconic brands - JBL and Harman Kardon while overseeing the development of digital marketing and eCommerce across 10 markets.

HS-FPDxGoogle_Percy Hung

Percy Hung is the co-founder and CEO of Choco Up, a leading Asia Pacific revenue-based financing platform. He drives sales, marketing, and strategy, leveraging tech for innovative, data-driven funding solutions. 

His entrepreneurial journey includes online sportswear customisation and in 2018, he and Brian Tsang launched Choco Up, offering flexible, non-dilutive funding with data analytics for high-growth companies.

Agenda Packed with Potential

Prepare to dive deep into a series of engaging sessions designed to spark innovation and drive your marketing forward. Our speakers will provide not just insights but actionable strategies that are shaping the digital landscape.

2:00 - 2:05

Welcome to Google!

Get ready for a turbocharged afternoon!
2:05 - 2:30

The SEA Consumer

Myca Maala, Regional Account Manager, Google
2:30 - 2:50

The Future of SEO is Automated Content Generation

Judy Tay, Head of Content, First Page Digital
2:50 - 3:15

Panel: SEO Foundations

Heather Ang, VP, Marketing & Sales, Senoko Energy
Sarin Nair, Regional Marketing Communications Director, DHL Express APeC
Tim Soulo, Chief Marketing Officer, Ahrefs
Asad Khan, SEO Director, First Page Digital
3:15 - 3:40

Break

Take a moment to relax, refresh, and network informally with speakers and attendees.
3:40 - 3:55

AI-Powered Media

Pao J-Hao, Regional Account Manager, Google
3:55 - 4:20

Panel: Future of E-commerce

Minn Yang, Marketing, JustCo
Low Cher Hao, Director of SME & Growth, Airwallex
Calvin Yu, Senior Manager, Digital & eCommerce for Consumer Audio, Harman Asia Pacific
Percy Hung, Co-Founder & CEO, Choco Up
4:20 - 4:30

Wrap Up: Accelerating for Year-End

Learn how to maximise H2 seasonality and shopping season opportunities.
4:30 - 5:30

TGIF! Closing & Networking

Engage more deeply with peers, speakers, and potential collaborators to expand your professional network.

Ready to Boost Your Marketing Strategy?

Join us for an unforgettable afternoon at the FPD x Google Summit. Register your interest and be part of the future of digital marketing!